What is the difference between a metric and an attribute?

Question

Where can I add metrics and attributes in Explore? When should I choose a metric or an attribute?  

Answer

Metrics and attributes are the foundation of Explore. They are categories of information that are used to measure and organize your data. 

• You can think of metrics as the "what" that makes up the report. Add a metric to choose what quantifiable information you want to measure.
• Attributes tell us "how" to organize the results. Add attributes to tell Explore how you want to organize and segment that information by specific qualities. 

For more information, see the article: Getting started with custom metrics and attributes.

Tip: Before you create your own reports from scratch, take a look at the default reports that come with Zendesk: Getting started with pre-built dashboards. Next, check out our recipes library for step-by-step instructions to create reports on a wide variety of topics: Explore recipes.